ndise store In the age of the digital economy, electronic transactions like e-commerce are a novel phenomenon established in modern civilization. People now have the
opportunity to pursue different operations in their life more successfully and effectively thanks to the rapid advancement of technology, including the usage of cellphones, computers, and the internet, which provides information and data. Hence, in the contemporary era of today, online
shopping for requirements is possible. Despite the fact that customers in e-commerce transactions do not directly fulfill businesses, they do acquire an intangible online service (Halim and Djumadi, 2018, p.94). Like to other countries, Indonesia has contributed to the rapid growth of the digital economy.
An affiliate of the holding company, Google, and an e-commerce website, Google Merchandise Store, engages with the marketing and sale of Google-branded products as well as YouTube brands, Android branded clothing, and Google merchandising brands such as stationery, bags,
among other products. As of September 2019, the expected revenue for Google Merchandise Store was $2,031,670,000, with an e-commerce conversion rate of 0.15%. (Wickramasuriya and Marchiori, 2019). The Google Merchandise store has seen an increase in revenue as a result of
strong traffic, which includes organic searches, promotional offers, and the usage of referrals for advertising, among other things.google merchandise store
Macroenvironment Situation Analysis
Every marketing strategy that involves using online and electronic resources is considered to be a form of digital marketing (Chaffey and Smith, 2017). The majority of businesses are run through digital channels that connect vendors with potential customers. So, digital marketing has shown to
be a terrific google merchandise store business strategy for companies planning for their enterprises (Chaffey and Smith, 2017). We may think about employing a PESTEL and a SWOT analysis to create a good strategy plan for a company. PESTEL research of the Google Merchandise Store provides information on the most important
The macroenvironment of the business contains external influences. PESTEL analysis is used to gather data on potential business opportunities and dangers, assisting the organization in
developing the best possible strategic plan (Felix et al., 2017, pg.,119). Google Merchandise Store must confront significant risks inherent in its macroenvironment if it hopes to continue being one of the top online commerce platforms in the world.
A PESTEL analysis of the Google Merchandise Shop is provided below.
Political: The government-relations aspect of politics has an impact on the store. Due to rising trade friction, diplomatic hostility, and intellectual property theft that has slowed down commerce, there has been an increase in animosity google merchandise store that seems to rise between China and the USA. On the other hand, the Asian government actively promotes digital marketing and provides chances for small firms to advertise on the platform.
Opportunities: Since globalization enables the site’s markets to be expanded, it presents a chance for Google Merchandise Shop to get more clients. Also, it raises interest in online shopping.
Threat:
Google Merchandise Store faces a serious challenge from state-sponsored web retailers. These state-sponsored businesses generate rivalries for the website, which decreases visitors and, consequently, revenue to the Google Merchandise Shop. For instance, the Chinese government owns the majority of large businesses there, increasing their level of competition (Johnson et al, 2017).
Economic: Google Merchandise Store business is depending on economic changes at a time when the globe is gradually transitioning from the traditional period to the digital era. It’s conceivable that external economic forces will obstruct Google google merchandise store Merchandise Store’s
ability to take advantage of market opportunities. For instance, the US has had rapid economic expansion, which presents opportunity for e-commerce companies to expand. The world’s largest economy is that of the US. (2017) (Johnson et al)
Opportunities: The Google Merchandise Store has a tremendous potential if the economy is stable in international markets. Depending on their circumstances and the trust they have in a country’s economic situation, consumers are inclined to consume more (Mintel, 2018a).
Political unrest poses a threat because it hinders economic expansion. Customers are less inclined to buy items from the Google Merchandise Store in regions like Asia where the economy is prone to steadily decline.
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Social:
Consumer reactions to products and marketing from the Google Merchandise Store are influenced by external social factors. Customers frequently shop online in wealthy nations like the US.
Opportunities: It is predicted that the millennial generation’s purchasing power would exceed $1.4 trillion by the year 2020. According to a 2018 study by Search Engine People on millennials’ use of
social media, 80% of their daily activities are focused on social media. As a result, the Google google merchandise store Merchandise Shop has a fantastic opportunity to sell its goods (Search Engine People 2018).
Threat:
An surge in social media usage could pose a danger to e-commerce businesses by bolstering rival websites like Amazon and Facebook, which also happen to provide online advertising services. Due to their seamless integration, which allows customers to easily access their services on a single
platform without necessarily leaving the website, these other online firms serve as competitors for established marketplaces (Bekoglu and Onayli, 2016, p. 267).
Technology
The Google Merchandise Store’s business is significantly impacted by external technical variables. Changes in technology may present excellent prospects or be the primary factor in a business’s failure. These elements will probably present considerable prospects for Google Merchandise Shop. Opportunities:
As a result of the growing number of developing nations with access to the internet, such as the UK (Mintel, 2018a), developing markets are able to connect online, which boosts e-commerce companies’ advertising earnings.
Threat: As technical advancements develop, e-commerce companies must remain inventive, relevant, and aware of shifting market trends.google merchandise store
Legal
The number of online transactions between consumers and merchants has increased over the past year. Also, a fresh perspective that online shopping is becoming more convenient has emerged in
our culture. On the other side, the impact of technology’s rapid development gives Internet users additional opportunity to use more complex and powerful tools while committing cybercrimes.
Opportunities: Google Merchandise Store may be able to take advantage of opportunities by strengthening its consumer protection privacy policies as a result of tighter rules on internet usage and online privacy.
The corporation may be able to develop cutting-edge strategies to protect intellectual property with the aid of increased restrictions and rights imposed on intellectual property.
Threat: The European government’s new GDPR regulations oblige businesses to abide by its
privacy laws. In that situation, any company found to be in violation of the guidelines was subject to fines of up to 4% of its annual global revenue (Saura et al. 2017, p. 76).
Online users and network activities in China are required by law to store all data there. The foreign business must pay an additional fee for the process in order to comply with the law (Saura, et al., 2017, pg., 76).
Environmental
Despite conducting the majority of its business online, Google Merchandise Shop may be affected by environmental conditions. Business strategy trends are influenced by ecological issues. The
Google Merchandise Store sells environmentally friendly goods, on the other hand. Along with the UN Environment, Google Merchandise Store works to improve the environment through recycling (UN Environment, 2018).
Opportunities: Increasing the environmental impact of your online store can attract more customers. Positive opinions of the online marketing website lead to a rise in customer responses.
Suggestions based on PESTLE analysis of the Google Merchandise Store google merchandise store
The PESTEL analysis demonstrates unequivocally that the majority of factors in the e-commerce industry present opportunities for the business to prosper. So, the website should concentrate on taking advantage of the prospects for the sake of the company. To keep up with the rapidly advancing technology and successfully address the shifting market conditions, Google Merchandise Store needs to place a greater emphasis on innovation. Google Merchandise Store can be certain of having a stronger competitive capability and a bigger influence in the industry if opportunities revealed on the PESTEL analysis are successfully handled.
Small-scale Market Trends
Analysis of market trends enables one to comprehend both past and present marketplaces as well as key trends affecting a market and its customers. Understanding a company’s marketing strategies, consumer preferences, and the external economic environment are the key goals of a
trade market study. Plans for a company, its products, and its customers are based on market trends (Felix et al., 2017, pg.,121) It is crucial to understand the history, current state, and future goals of the Google Merchandise Store. The following areas of Google Merchandise Store are examined:
Industrial trends:google merchandise store The store must be informed of how the market is evolving and of less expensive alternatives. They are frequently more affordable and include extra capabilities that can help online organizations get an edge over their rivals and accomplish more.
Industrial development: The Google Merchandise Store should attempt to analyze trends in the marketing sector with regard to innovation, rivalry, and new services. This enables the company to continuously advance its marketing tactics.
Due to its rapid global growth, e-commerce in China is at the forefront of the business. The middle class, which has abandoned the underdeveloped traditional stores, is a major supporter of the e-commerce industry. Online shops like Google Merchandise Store have made significant investments in e-payments and shipping in an effort to close the enormous gap. Online retail sales in China increased as a result, from 800 billion to 5.2 trillion between 2011 and 2016. (Johnson et al, 2017). The last remaining barriers preventing internet marketing and shopping are currently being dismantled by retailers and customers in China.google merchandise store
“The activity of collecting and using customer insights to increase marketing efficiency and better serve those consumers who are the best prospects for the product,” is how consumer centralistic marketing is defined. (2003) (Maney et al., p.
Businesses prioritize adding value by giving customers the assistance or goods they require (i.e. value perceived by the customer). This value generation is made possible throughout CCM by a combination of technology-driven processes and human inputs. They help him develop the features of the product, select the most suitable level and style of service, and remind consumers about new items that are crucial to them. These things create a transaction environment that enables customers to be the center of the transaction. Paulin and colleagues, 2000, p. 456
The following table (from analytics.google.com, 2019) lists several aspects that affect the consumer for google goods:google merchandise store
(Google Analytics, 2019)
The following analysis of consumers and online customer journeys reveals how and why customers arrive at Google Merchandise Store and how the company may respond to models of customer behavior.
Illustrations of buyer personas (Google Merchandise Store)
Professional
Age 28, single, Alyssa Rinsky resides in New York Working as an interior designer Needs: seeking for fashionable goods that are eco-friendly.
Manchester-based businesswoman Victoria (24), single, and Blogger for fashion and proprietor of a small business Needs: Stationery and designer goods for her tiny business.google merchandise store
(Google Analytics, 2019)
The following analysis of consumers and online customer journeys reveals how and why customers arrive at Google Merchandise Store and how the company may respond to models of customer behavior.
Illustrations of buyer personas (Google Merchandise Store)
Professional
Age 28, single, Alyssa Rinsky resides in New York Working as an interior designer Needs: seeking for fashionable goods that are eco-friendly.
Manchester-based businesswoman Victoria (24), single, and Blogger for fashion and proprietor of a small business Needs: Stationery and designer goods for her tiny business.google merchandise store