By the end of 2024, it is predicted that the blockchain market would generate $20 billion in yearly income. (source). This suggests that there will be intense competition and that more companies will start operating in the bitcoin sector.

Almost 300 million people used cryptocurrencies globally as of 2021, with the expected average percentage of owners being 3.9%. (source)

Out of a total population of 7 billion, a company must communicate with billions of individuals in order to introduce them to the bitcoin ecosystem through their enterprise.

There is exciting potential, but the competition will be fierce. The only thing you can do is develop a successful marketing plan that promotes expansion. Whether you manage the marketing for a bitcoin firm or run one yourself, this piece is for you. We discuss what cryptocurrency marketing is, how it differs from traditional marketing, and 10 strategies you can use to grow your business.

What exactly is crypto marketing:

Crypto marketing is the process of promoting and offering goods or services connected to the cryptocurrency industry (such as an exchange, wallet, lending institution, community, etc.). The term “crypto marketing” refers to any endeavor aimed at raising brand recognition, attracting clients, boosting repeat business, and boosting sales.

Many methods distinguish cryptocurrency marketing from conventional marketing

1-  The words and technology that are used to explain the cryptocurrency market are new and complicated.
2-  The market is occasionally community-governed and is sponsored by the community.
3-  The adoption of cryptocurrencies is still in its infancy.

Due to these distinctive characteristics, traditional marketers must reconsider how they promote cryptocurrency firms and make the most of the fact that everything is digital and that customers seek out online forums for any help.

7 Strategies For Growing Your Company Using Cryptocurrency:

1- Contribute to content marketing

Since the cryptosphere is still relatively new and complicated, there is a need for a lot of content to inform people about the technology, its prospects, and how it operates.

People always seek out the most recent knowledge because of the alluring financial advantages and novelty of the new technology. It’s possible that your material will draw leads to your platform if it appears in communities, social media feeds, or Google search results.

Your material will also help you build authority and trust if readers can sense that you are an authority in your subject and can guide them through it. As a result, consumers are more inclined to select your brand over a rival, raising your brand’s share of mind.

The easiest way to share content on your website is by starting a blog. When someone finds your blog, they will also find your website and offerings by default.

A cryptocurrency wallet called CoinSwitch writes blogs about cryptocurrency trading for both experienced traders and newcomers. In addition, they hold expert Q&A sessions that are blogged about.

What material is suitable for a cryptocurrency blog:

Comprehensive instructions for newcomers: a knowledge base
Reviews of the bitcoin market and articles on market developments
webinars or expert Q&A
a current vocabulary of cryptographic terminology
Bitcoin market tactics & tips
For both new and seasoned investors, Coinbase’s website contains a section devoted to instructions, useful advice, and market updates.

2- Use Email Marketing

You can launch a newsletter to distribute the content to your audience.

Keep up with the latest news about bitcoin, cryptocurrencies, and digital assets with the help of CoinDesk’s newsletter.

The week’s top news in the cryptocurrency industry is shared with subscribers of Coinbase’s newsletter, “Coinbase Bytes.”

In addition to an informative newsletter, you can use email to invite people to free webinars, welcome new users to your platform, and notify them of impending releases.

Using email marketing, you may reach your audience without being reliant on any platform’s algorithm. Your message can be delivered as a text message, a video link, or a picture.

Your email’s layout is entirely up to you. People are more likely to respond to your offers and communications when they receive them via email rather than through a social media broadcast.

Three elements are essential for running email campaigns: a subscriber list, an email platform for managing your list, and content to deliver.

SendX does not impose any usage restrictions on cryptocurrency companies like most email systems do.

The stance of email marketing service providers to prohibit all blockchain businesses and so stifle innovation is not one we at SendX support because we believe in the promise of cryptocurrencies and blockchain. Get your 14-day free trial of SendX if you’re searching for an email marketing platform.

3- Create Community

A community is a collection of individuals with shared interests.

With the assistance of a community, you may reach the right audience and attract new users. Yet, a community is made up of more people than only online fans. There are no talks that you can influence or steer.

Use websites like Reddit or Telegram if you want to make a big influence on people and your business. Discord is a very popular platform choice for crypto aficionados.

A community is a terrific method to hear about people’s problems and find out what they want from a platform in addition to giving them a forum for conversation .  With its assistance, you can enhance your messaging.

Many instances of crypto communities

Telegram Channels created by Binance are available in a variety of languages and geographical areas.

With more than 12K members, Crypto Hub is a well-liked Discord group.

4- Use Crypto Airdrops

Give away free tokens in exchange for platform registration or just for joining the community to get your cryptocurrency’s token into the hands of as many people as possible. Airdrop is the name of this advertising technique.

It would be beneficial in two ways:

1) Fostering loyalty: Because early adopters benefit from special attention and the novelty of the situation, they will be your most devoted supporters.

2) Word-of-mouth advertising: As they stand to earn monetarily from the token’s success, early adopters and freebie seekers will also actively promote the token.

5- Conduct Bounty campaigns

A reward granted as compensation for completing a task is known as a bounty.

In the realm of cryptocurrencies, the site’s promoted cryptocurrency’s tokens are given out as a bonus. Bounty programs employ the network of crypto enthusiasts to locate new users rather than investing money on advertising to attract potential customers.

Airdrops and Bounties are two distinct things. Airdrops don’t involve any burdensome labor on the part of the recipients.  It’s as if something just appeared out of nowhere in your lap.

There may be deadlines for tasks that need to be finished for bounties. For instance, social network posts, reposts, retweets, forum thread promotes, etc.

6- Use referral schemes

Current customers can recommend new consumers to businesses by using a referral marketing approach with the assistance of their friends, family, and contacts.

It is founded on the idea that recommendations from people you trust have a considerably greater chance of being followed up on than promotions on social media.

What you need in order to conduct your referral program is as follows:

A special referral link for each of your existing customers
An compensation scheme depending on the number of recommendations made
A means of letting existing users know about the program.
Every cryptocurrency business has a specific section on their website where they advertise and describe their referral program. Here are two instances of this:

7- Choose your preferred social media channels

It won’t be worthwhile for blockchain, cryptocurrency, and digital asset companies to invest time and resources on every social media network.

The most popular platform is Facebook, but older generations are now using it as they catch up with the digital revolution. Younger generations who might not have the financial means to invest in cryptocurrency are more likely to use Snapchat and Instagram.

In addition, Telegram, an excellent platform for casual communication with your audience, is an option.

Final Verdict

The failure of more than 2000 coins in 2021 alone, and the monthly closure of new cryptocurrency companies (source). The market value of all cryptocurrencies worldwide is at $983.72 billion. It’s time to invest in long-term marketing methods if you don’t want your business to join the growing list of defunct businesses and coins.

To share that content, you might begin with email marketing & content marketing. Start a blog and begin educating your current clientele or contributing value to the crypto communities. A long game, keep in mind. After you submit your first post, you can’t immediately fly to the moon.

1. What is cryptocurrency marketing?

Crypto marketing refers to the promotion and sale of goods or services associated with the cryptocurrency industry, such as an exchange, wallet, lending institution, community, etc.

2. Can you provide some cryptocurrency marketing tactics for expanding your business?

Seven cryptomarketing techniques for expanding your business are listed below:

Content promotion
email advertising
community development
Bitcoin airdrops
Bounty programs
referral initiatives
Social media channels

3. A crypto-airdrop: what is it?

A crypto-airdrop is a marketing tactic in which you give out free tokens in exchange for joining the platform or even simply for being a member of the community in order to get your cryptocurrency’s token into the hands of as many people as possible.